Guest listing
Dedicated in-machine page · 2 SKUs.
Bright.BlueGuest listing package · 2 SKUs · 12 weeks
Guest listing & connected retail media.
Twelve weeks of guest listing plus full-funnel retail media — dedicated guest SKU page, two magnesium formats (lotion + bath flakes), DOOH, banners, pop-ups and connect to betteryou.com magnesium.
£3,000
Package fee ex VAT
12 wks
Guest listing
2
Magnesium SKUs
Live
Vend attribution
Guest SKU page on-machine · Magnesium Body Lotion · Magnesium Bath Flakes
End-to-end campaign management on Bright.Blue Connect
Shoppers land on betteryou.com/collections/magnesium from the machine
BetterYou × Bright.Blue
Bright.BlueGuest listing · Hero format
A dedicated guest SKU page on every machine.
BetterYou appears as a guest brand — your own listing with two magnesium SKUs (lotion + flakes), trial messaging and a direct path to betteryou.com. Perfect for proving demand before a full estate listing.
2
Guest SKUs listed
12 wks
On-machine presence
Guest
Branded page
QR
To magnesium
Magnesium Body Lotion · Magnesium Bath Flakes
Transdermal + bath formats · 20+ years magnesium expertise
Retail media layered around the guest page through the shopper journey
Guest SKU page · in-machine
BetterYou × Bright.Blue
Bright.BlueGuest listing · Point of purchase
Your brand on the machine.
Guest SKU page plus full retail media on connected machines — homepage banners, category lead, pop-ups and product visuals on the Bright.Blue interactive screen.
6.5M+
Gym visits monthly
450k
Units / month
Post
Workout moment
All
Their machines
Magnesium Body Lotion · Bath Flakes — guest SKUs on the guest listing page
Retail media placements managed end-to-end on Connect
Every impression tied to a real till transaction
BetterYou × Bright.Blue
Bright.BlueMedia products
Every placement in the package — on the machine.
£3,000 · 12 weeks · 2 guest SKUs. BetterYou creative across DOOH, banners, category lead, pop-ups and product visuals.
Guest SKU page
betteryou.com/magnesium
Managed on Connect
One creative refresh
BetterYou × Bright.Blue
Bright.BlueDefined audiences
Audiences we've already defined.
High-intent shoppers seeking convenient daily nutrition — gym, travel and leisure — measured footfall, not modelled impressions.
Gym
Post-workout buyers
Their estate
Health & wellness
Gen Z → 40+
Recovery-led shoppers
What their machines deliver
National coverage · repeat visits
BetterYou × Bright.Blue
Digital connect
From the guest page to magnesium online.
The guest SKU page sits in-machine for 12 weeks — QR and connect take shoppers straight to BetterYou’s magnesium range for the full transdermal, bath and drink formats, science and subscriptions.
Guest page features Magnesium Body Lotion · Bath Flakes — connect opens the full magnesium range
betteryou.com/collections/magnesium as the digital destination
Setup, trafficking & QA included in the £3,000 package
Retail media
DOOH, banners, pop-ups & PDP visuals.
Connect
Magnesium collection · DTC checkout.
betteryou.com/magnesium
BetterYou × Bright.Blue
Bright.BlueCase study · Gym estate
National gym estate takeover.
2.8 million impressions across 124 premium gyms. Every impression tied to a till transaction — the same connected playbook for BetterYou across all their machines.
+34%
Incremental sales
6.2×
ROAS
+120%
Category growth
2.8M
Impressions
Screen takeovers at peak gym traffic
Sampling synced to creative rotation
Closed-loop attribution on every vend — measured uplift, not modelled reach
Red Bull × Bright.Blue
Bright.BlueInvestment & next steps
£3,000 · 12 weeks · 2 SKUs.
One package. One invoice. Guest listing, guest SKU page and connected retail media for BetterYou magnesium.
Commercial summary
- Fee: £3,000 ex VAT
- Duration: 12 consecutive weeks
- Format: Guest listing · guest SKU page on-machine
- SKUs: Magnesium Body Lotion · Magnesium Bath Flakes
- Management: Bright.Blue Connect
Next steps
- Confirm package & campaign dates
- Share updated pack shots & gym messaging
- Audit current on-screen POS & refresh creative
- Build guest SKU page & connect to magnesium collection
- Go live — weekly performance readout
Adam Smith · adam.smith@bright.blue · Barry Davies · barry.davies@bright.blue
BetterYou × Bright.Blue